‘Vittiya Saksharta Abhiyan’ is a promotion campaign for cashless transactions. It should be carried out by faculty and students of higher education institutions among those who doesn’t adopt digital transactions.
The purpose of the `Vittiya Saksharta Abhiyan’ is to actively engage the youth/ students of Higher Education Institutions to encourage and motivate all payers and payees to use digital cashless methods for transfer of funds. Ministry of Human Resource Development consider the higher education institutions – faculty members and students to take the lead and act as engines cashless transaction promotion.
As a first step, the faculty, staff and students, need to dispel the commonly held belief that digital transactions are complex and necessarily require a smart phone and internet connectivity. They can also educate their family members and people around their vicinity motivating for digital transactions. The Ministry urges NCC/NSS volunteers to interact with shop owners, including vendors, and their associations with an objective of developing a cashless market focusing on each point of sale.
